Good Partnerships are not Rocket Science: The Road to NADA

Last week we spoke on how adding different elements to your dealership can create varied experiences and convey a different message to your target customer. Additionally the willingness to look across OEM, dealership, and industry to get creative results can set your facility apart from the crowd. To take a look at how adding features to your dealership to better facilitate your goals, click here. Today: In history there have been many iconic duos; from Tom and Jerry, Batman and Robin, even peanut butter and jelly. One of these less fortuitus relationships was that of NASA and Lockheed Martin...

The Mosaic of Must Haves: the Road to NADA

Last week we highlighted how having a customer perspective can redefine the way that you look at your dealership and any potential project that you want to tackle. Looking through the eyes of target consumers can redefine any industry even if your goal isn’t a major overhaul. To take a look at how you can find your ideal customer experience, take a look at last weeks post, here. Today: From trailblazing tracks across many seldom seen sights in the United states, the heyday of the passenger railroad has long since passed. With power and a monopoly on distance travel at their height, complacency...

Dealer Problems, Customer Perspective: The Road to NADA

Yesterday we provided an overview of our ten week series and discussed the emotions that buyers experience when when going through a large purchase such as a new car. The fear of the unknown, discomfort, and anxiety are all things surrounding any large financial purchase. Additionally we looked through who we are at Custom Facilities, and why were trying to help dealers rethink not only their facility development and design goals, but also the mindset of apprehension toward updating and refining your own dealership. To take a look at that short preamble, click here . Today: When I looked into...

Welcome to the Road: The Road to NADA

In auditing any buying process, salesmen need to look at how they approach an opportunity from the eyes of the consumer. In the car industry, customers can create a mindset of fear, anxiety and a feeling of being out of depth. While dealers and the industry as a whole have made strides in improving transparency and the way they relate to the individual, consumer expectation and discomfort have not subsided. My name is Charlie and I am the new Marketing Director for Custom Facilities, a general contracting group working exclusively in the design, remodel, and building of auto dealerships. Our...