Pregaming! The Road to NADA

Last week: We took a look at how branding with the intent of effectively changing your dealership’s position in the mind of the consumer can frame the way your customers interact with you and approach doing business with you. Additionally there are some physical and procedural shifts you can make at your facility to better emphasize this these techniques. To take a look at last week’s conversation click here . Today with us being halfway down our journey I thought it would be good to share an article that our President, Chip Walker wrote a while back for dealers prepping for NADA. The timing...

Overcome the Peripheral Blur: The Road to NADA

Last Week We looked at how a relationship could be doomed to flop long before the project itself starts and how you can vet these potential partners before you begin any project. We also discussed three key questions to ask in auditing any auto partnership. To take a look at last weeks post click here. Today The morning commute, yes that familiar frenzy of tail lights and turns, dragging down your drive with buildings to the left and right just passing you buy in a “Peripheral Blur” until you reach work. The familiar views you see every day without ever looking at them can just fade into the...